Santa Cruz California Flat Fee MLS

Broker Direct Flat Fee MLS Listing Service

We Help California FSBOs:

Easily list home on the MLS

Get maximum exposure & sell for top dollar

With all the necessary forms

Step-by-step guidance

Everything done online - No Printing

Save a lot of money

California Licensed Broker

Locally operated top Flat Fee Broker. Expert in this industry since 1998.

Save the Commission

Sellers save money using our flat fee MLS service by only paying the buyers agent commission, usally 2.5%.

Maximum Exposure

Your local MLS, + Zillow & MANY other sites across the country.

Easy Online Setup

We make getting your property listed on the MLS easy. Get ready for all the showings!


State Disclosure Forms

All required selling forms & disclosures are included in our packages.

We Are Proud of our 5 Stars

100% of our clients say they loved our service, the money they saved & would refer us to friends & family.

Santa Cruz Flat Fee Listing Plans

View Packages and Pricing 

List on Your Local MLS

$595 - $3,395 Flat Fee

Home Buyer Rebate Programe

Up to 2% Cash Back

Transaction Coordination Service

Need Help With Forms

Questions? Contact Us (800) 839-1981

How Flat Fee Guru Works 


1. Get Started

Choose the package thats right for you. Sign up and tell us when you want your listing to go live. 

2. Set up your listing

We’ll send you a MLS input form that you can fill out online. Fill in your home’s facts, set your list price, and send us your photos. 

3. Go Live

We’ll distribute your listing to the Multiple Listing Service (MLS), and it will appear on all major real estate websites, including Zillow, Redfin, Trulia and

4. Show your home

Agents and buyers will contact you directly to schedule showing apointments. Any call that we receive will be forwarded to you.

5. Receive Offers

Review offers and counter we’ll provide you the needed documents. Sign up for our Showcase service and we’ll guide you from start to finish. 

6. Close Escrow

Sold! Celebrate all of the money you saved by selling with Flat Fee Gurus! 

Your MLS listing with Flat Fee Guru is accessible to all California real estate agents and is automatically syndicated to appear on over 150 real estate sites.

The Most Complete Flat Fee MLS Listing Service in Santa Cruz California

Technology is taking over the real estate industry. As a result, flat fee MLS listings are rapidly becoming popular in Santa Cruz and throughout California. With the rise of home values and 87% of buyers using the internet to find a home, Santa Cruz home sellers are finding out, they can list their home on the MLS for a flat fee and save tens of thousands. Flat Fee Guru was founded by a husband and wife real estate team who were ranked as top 100 Realtors nationwide. We provide Santa Cruz home sellers the same marketing tools, exposure and services a “5%-6% agent” will use to sell your home without the high cost of a traditional Realtor.

Common Questions

Is this the same MLS that all Realtors use?

Yes, with Flat Fee Guru, your home will be listed on your local Multiple Listing Service (MLS), the same MLS that all Realtors use. There are over 700 MLS’s in the US. We are members of 14 MLS services covering most of California. For maximum exposure, It is important your home is listed on the correct MLS. Some of our competitor flat fee websites will list you on the wrong MLS. We do not accept MLS listings for for areas outside the areas we cover.

Are flat fee MLS listings common?

Yes, flat fee (fee for service or fee-based listing service) is becoming very popular especially here in California. It is estimated that over 20% of real estate sales not use a commission-based listing agent anymore. The US Department of Justice (DOJ) has a section on their website informing consumers how much money they can save by using a flat fee service like ours (aka fee for service).

The real estate industry would like you to believe otherwise; that is no longer true. California home sellers can capture tremendous cost savings by understanding just a small amount of how real estate works (such as knowing they can list on the MLS for a flat fee).

Will Realtors Show my Home?

Yes. Realtors only avoid homes that are not offering a commission. If you are offering a commission through the MLS you are making a “contractual offer” to buyer agents that you will pay them a commission (typically 2.5%) at a successful close of escrow (COE). We have been listing and selling homes throughout California since 1998. We have a great working relationship with many Realtors and Brokers.

Would I still be considered a FSBO?

For sale by owner (FSBO) means that you are not working with any real estate agent whatsoever. Only a real estate agent or broker can list a property for a flat fee on the MLS, so technically, you would no longer be considered “for sale by owner”.

The success rate of a “for sale by owner” is typically low because they are not getting the exposure the MLS offers and nearly 90% of home buyers are working with an agent. And of course, Realtors need to make a living and will only show homes on the MLS. Flat Fee Guru solves the problem by giving home seller a cost savings of not using a commission-based listing agent. In addition, the seller may find a buyer who does not have an agent which allows them to effectively pay zero commission.



Is Flat Fee Guru a referral website?
No, we are not. We often receive calls from someone who signed up on a competitor’s flat fee website only to find out, their home cannot be listed because that site couldn’t sell the lead/referral to another agent who list homes in their area or they want more money than what was advertised. Some websites get you to list your home with them, then they send the listing to a broker , who in returns, emails you a listing agreement. We don’t work that way. At Flat Fee Guru you will start and finish with us. No funny business.
Am I in control of my MLS listing?

Yes and no. Yes, once you sign up with our service, you will fill out the MLS property description input form on-line and we will input your listing the way you want it to show on the MLS, Zillow, Trulia, Redfin, etc. But no, you are not literally inputting the listing directly into the MLS yourself. Only a California licensed real estate agent or broker who is a member of the MLS can input listings in the MLS. Any company that gives you the impression to the contrary is not being truthful.

See our FAQ page or feel free to call us directly if you have questions of your own (800) 839-1981

What People are Saying

” I was recommended by a friend and am so happy I followed their recommendation. 123 Flat Fee provided outstanding professional photos of my home, had a sign & posted installed in my yard and listed on the M.L.S. within three days of me signing up. I sold my home in under a week and they took care of all the paperwork. I highly recommend their service.”

Alice Y.

Dublin Ca Saved $29,500

“We tried selling our home ourselves posting on Zillow. All we got were calls from agents who wanted to list our home and buyers with creative ideas on how they could buy. The 123 Flat Fee offer was too good to pass up, so we listed with them. I liked the transparency working with them, the fact that I still had control and by us putting a little effort we were able to maximize true market value and put profits in our pocket and not towards an agents BMW payment.”

Scott & Lisa M

Alamo Ca Saved $60,000

“What a great experience, 123 Flat Fee taught me exactly what I needed to know in order for me to sell my home. They provided me with all the tools I needed, gave me advise and made the process simple for me. I think it’s great that there is finally a company helping the real estate consumer. In my case, I was selling a home that is $500,000, my loan was $400,000. All the agents around here wanted a 5% commission. That was 25% of my equity.”
Joe M.

Sacramento Ca Saved $11,500

Flat Fee Guru, Santa Cruz California’s Best Flat Fee MLS Listing Service

Times have changed. The internet has fundamentally changed how people buy and sell their homes in Santa Cruz and through the state of California. In the good ol’ days, the seller’s listing agent was an important part of making sure your home was seen by potential buyers. Back then we created listing ads, distributed them to all the local papers, networked our listings what felt like 24/7, took phone calls day and night answering questions about our listings. It was a lot of work! I know, I spent 20 years as a top producing agent; 5 of those years as a top 100 agent Nationwide. Back then, we truly earned or commission. Today however, I can no longer say that an agent deserves 5-6% commission. That’s why we created this website. For smart consumers who don’t mind putting out just a little more effort but saving a lot of money in return.

Flat Fee Guru is a Flat Fee listing provider In Santa Cruz California. We specialize in helping “For Sale by Owners” (aka FSBO) list their home on the MLS for a small flat fee instead of the traditional real estate agent listing commission.

The Flat Fee MLS listing process is when a home seller enters into an MLS (Multiple Listing Service) listing agreement with a real estate broker who accepts a flat fee rather than the “traditional” percentage of the selling price. The buyer’s broker is still typically offered a percentage though that could be a flat fee as well. A discount flat fee MLS broker unbundles the services a traditional real estate brokerage offers and list the property for sale in the local multiple listing service (MLS). An a la carte method, without requiring the seller to use that brokers services for valuation assistance, showing the property, negotiating, and transaction management. Although, Flat Fee Guru does offer many of these services like transaction coordination and negotiating the purchase agreement. Flat Fee brokers are real estate brokers, just like the national brand names, but offer discounted or unbundled services. Most flat fee brokers do offer full service brokerage services.

In the Santa Cruz California local MLS ®, the listing agreement between the realtor or real estate broker and the Santa Cruz California property owner “usually” requires the broker to enter the property into the MLS and provide what traditional brokers have coined as “Full Service”. Whereas, with the Flat Fee MLS listing service or an a la carte listing service, freedom of choice is offered to the Santa Cruz home sellers. In our opinion, that is truly full service because we give our sellers options as to what they want from a real estate broker and pay what they feel is fair for a commission to a buyer’s agent.

Within the non-traditional real estate service market, there are multiple programs offered to property sellers that share the common objective of saving the sellers money by reducing the overall expense of selling real estate. A “non-traditional service” does not automatically entail “limited service”. For example, at Flat Fee Guru, we offer our home sellers the option to add professional transaction management, contract negotiation even professional real estate photography all at highly discounted rates over what the “traditional” Realtor would charge.

Being a For Sale By Owner “FSBO” in the Santa Cruz California MLS ( Multiple Listing Service) is not  different from traditional real estate brokerage MLS services. Because the MLS requires a listing agreement between a real estate broker and property Santa Cruz homeowner, the rapid explosion of discount flat fee service providers has created a gap in the States developing laws governing flat fee services provided by real estate broker. In-fact, the DOJ “Department of Justice” promote the flat fee real estate concept

The main differences between flat fee Multiple Listing Service and the traditional services is, the flat fee service allows the seller to sell as though they were for sale by owner and not pay a commission except for the up-front listing fee. With traditional commissioned real estate agents, if you sell your own property, you will owe the agent a large commission for both sides of the transaction; unless you add an addendum to the “CAR” Listing Agreement removing that clause from the contract. “CAR” stands for California Association of Realtors. The CAR Listing agreement is the standard listing agreement used by Realtors in Santa Cruz California and throughout all or California and is from The California Association of Realtors “CAR”. Flat fee listing allows the customer to sell similar to a FSBO and with an agent, having the best of both worlds.

Once your home is listed on the Santa Cruz MLS you are not a FOR SALE BY OWNER because you are listed by an agent. But with the Flat Fee Guru discounted realtor service you still have the option to sell your own property without paying any commissions what-so-ever. We are a discount real estate broker from the normal 5-6% commission. Flat Rate or Flat Fee MLS listing services have been around for years but is fast becoming more popular when selling your property.


(800) 839-1981

Ghassan Shalabi, Broker

DRE# 01951648

Have Questions? Lets Chat!

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